For PCD pharma companies
Every franchise enquiry answered. Every lead followed up.
Cerebyl is the AI sales system for PCD pharma. Its WhatsApp AI replies to enquiries in seconds, day or night, then hands each lead to the right rep and tracks it to the order, the payment and the last rupee of dues.
The WhatsApp chat is the live AI, so the chat is the demo.
New enquiry · Meta ad
Rohit Verma
just nowIndore, Madhya Pradesh
Sent 9:47 pm, after office hours
WhatsApp · Cerebyl AI replying
Hi, I want franchise for derma products
Hello Rohit! Happy to help. Which city do you work in, and do you have a drug licence?
Indore. Yes, 20B and 21B
Thank you. Here is our derma product list. Our team will call you tomorrow morning.
Derma-range.pdf
Saved to Cerebyl · automatically
Rohit Verma
- City
- Indore
- Interest
- Derma range
- Drug licence
- Yes
- Source
- Meta ad
Hot lead
Assigned · Central India desk
Priya S.
Sales rep
Tomorrow’s queue
Call Rohit Verma · 10:30 am
First order booked
Order #1042
Verma Pharma, Indore- Derma cream 30g200
- Anti-fungal soap300
- + 4 more items
Total₹48,600
Ledger · Verma Pharma
Payment received
₹48,600
Order #1042₹48,600
Paid₹48,600
Due₹0
Illustration with demo data
The problem
Most PCD companies don’t lose sales at the ad. They lose them after the enquiry arrives.
Enquiries wait for a reply
Franchise enquiries arrive at night, on Sundays and during busy days. The same person has often messaged other companies too. Whoever answers first usually gets the conversation.
Follow-ups live in someone’s head
Leads sit in WhatsApp chats, Excel sheets and diaries. When a rep is busy, on leave or leaves the company, those leads go cold and nobody knows which ones.
Orders and dues are scattered
Once a party starts ordering, rates, orders, payments and pending dues are spread across registers and phones, so collections depend on memory.
Built from owners’ own words
Every feature in Cerebyl started as a question a pharma company asked us.
“Raat bhar WhatsApp pe lead ko reply nahi ho pata.”
“Lead qualify karne mein itna time nikal jaata hai.”
“Kaash koi software hota jismein saari leads ek jagah manage ho jaatin.”
How it works
From enquiry to payment, in one system.
Cerebyl connects the parts of PCD sales that usually live in different places: the WhatsApp chat, the lead list, the rep’s diary and the order book.
- 01
The enquiry arrives
From your Meta ads, your WhatsApp number or a lead portal.
- 02
Cerebyl AI replies on WhatsApp
Day or night it greets the enquirer, asks your qualifying questions, sends your product list and reads the photos they share.
- 03
The lead is saved and assigned
Details from the chat are filled in automatically and the lead goes to the right rep under your rules.
- 04
Your rep follows up
Every rep starts the day with a queue of calls and follow-ups, and the full chat history in front of them.
- 05
The party orders and pays
Orders, the party ledger, payments and dues sit in the same system, so nothing is retyped.
What’s inside
Everything your sales team needs, built for how pharma franchise sales actually work.
WhatsApp AI bot
Replies to enquiries 24/7 in the customer’s language, collects details, shares product lists and reads images.
Lead CRM & auto-assignment
Every enquiry saved with its source, temperature and full timeline, and assigned to a rep automatically.
Sales team & follow-ups
Rep logins, follow-up reminders, pipeline stages and a daily action queue. Reps see only their own leads.
Orders, ledger & payments
Clients, orders, billing, payments and dues per party, with what is pending always visible.
Product catalogue
Your full range, from 500 to 3,000 products, organised into category lists your team and the bot can share.
Dashboard & analytics
Leads by source, conversions, rep performance and sales in one place for the owner.
Booked-areas map
See which districts are already given on monopoly, so no area is promised twice.
Portal leads, imported
Enquiries from portals such as IndiaMART and PharmaHopers are read from your email and land in Cerebyl automatically.
Stock & purchase orders
Batches, expiry and purchase orders alongside your sales.
Staff attendance & salary
Attendance, leave, salary and payslips for your team in the same login.
Already use Marg, Logic or Tally?
Keep them. Cerebyl runs the sales side.
Your ERP keeps your accounts, GST and stock. It was never built to reply to a franchise enquiry at 10 pm or remind a rep to call back. Cerebyl is a sales CRM, not an accounting ERP, so it sits next to the software you already trust and handles the part before and around the invoice.
Why we built it
Made by people who generate pharma franchise leads every day.
Cerebyl comes from Enthrella, which has run Meta ads and lead generation for PCD pharma companies since 2023. We kept seeing good enquiries go to waste after they arrived, so we built the system we wished our clients had.
Harish Sharma, Founder
Pricing
Pay for what you use.
Usage-based. Each company is billed monthly for the Cerebyl AI features it uses, at Cerebyl’s rates. Customised per company. Prices exclusive of 18% GST.
Book a demo for a quoteFAQ
Questions owners ask us
What is Cerebyl?
Cerebyl is an AI-powered sales CRM and WhatsApp automation platform for Indian PCD pharma companies. Its WhatsApp AI replies to franchise enquiries, saves them as leads, assigns them to reps and tracks follow-ups, orders, payments and dues in one system.
Is Cerebyl an ERP?
No. Cerebyl is a sales CRM with order, ledger and payment modules. It does not replace accounting or inventory software such as Marg, Logic or Tally. Most companies keep their ERP for accounts and use Cerebyl to run sales, from the first enquiry to the payment.
Who is Cerebyl for?
PCD pharma franchise companies, third-party manufacturers and pharma distributors in India that get enquiries from ads, WhatsApp or lead portals and have a sales team following them up.
How is Cerebyl priced?
Pricing is usage-based. Each company is billed monthly for the Cerebyl AI features it uses, at Cerebyl’s rates, customised per company. Prices are exclusive of 18% GST. Book a demo for a quote.
Can I see the WhatsApp AI working before I decide?
Yes. Message Cerebyl on WhatsApp and you will be talking to the same AI your customers would. Or book a demo and we will walk you through the whole system with demo data.
Does Cerebyl work on a phone?
Yes. Cerebyl runs in the browser on desktop and on any phone, so owners and reps can use it from the office or the field. A branded Android app for each company is coming soon.
Can my reps see each other’s leads?
No. Each rep logs in with their own account and sees only their own leads and parties. Owners and managers see everything.
See Cerebyl on your own leads.
Chat with the AI on WhatsApp right now, or book a walkthrough with demo data.
Or call +91 87086 84838 · Already a customer? Log in